Lonely Planet unveils captivating new chapter

Thomas Cook

“They’re expanding our definition of travel and we’re proud to showcase Australia with this fresh approach - we look forward to seeing more people exploring our own backyard.”

Kathee Gunn of threesixty focus, front and centre, with the Lonely Planet team.

Lonely Planet has embarked on an exciting new chapter in travel, transforming Australian journeys with their reimagined range of travel guides that offer a fresh, modern approach.

Recently unveiling an array of new titles to us and others in the industry at Sydney’s Bob Hawke Beer & Leisure Centre, we got hands on with their comprehensive guides, pocket editions, and planning maps, to discover Lonely Planet isn’t merely updating old content. These new Australian guides mark a significant evolution to offer a vibrant and immersive journey that caters to contemporary needs.

Each guide brings a distinctive style and character, packed with novel experiences, insider tips, and diverse perspectives on travelling within Australia.

Among the highlights were the eagerly awaited Experience Australia and inaugural Pocket Sydney and Pocket Melbourne guides. These pocket editions are among the first of their kind to be introduced globally, delivering an engaging and compact exploration of these iconic cities.

The refreshed format of each guide aligns with modern travel trends and includes even more insights from the local experts assembled by Lonely Planet. A panel of the writing team delved further into this on the day, discussing the unique perspectives on food, culture, and destinations off the beaten path.

They spoke about the new Lonely Planet guides featuring enriching sections that delve into the essence of each location, sparking conversations about Australian culture and history. Having visited every location featured in the guides to deliver authentic, on-the-ground insights, the books provide guidance grounded in real experience, not just AI or online content.

“With a renewed thirst for travel and knowledge, people are still avidly purchasing travel guides. We’ve conducted extensive research to understand what travellers seek in this new era of travel. These new editions are an evolutionary response to those insights, while keeping the essence of the much-loved Lonely Planet brand,” said Chris Zeiher, Global Marketing and Sales Director. “They’re expanding our definition of travel and we’re proud to showcase Australia with this fresh approach – we look forward to seeing more people exploring our own backyard.”

Join us in celebrating this new chapter in travel with Lonely Planet. You can read reviews on a range of their books in the current edition of Great Australian Outdoors magazine.

 

The new Australia suite includes:

  • Experience Australia, $34.99
  • Australia, $39.99
  • East Coast Australia, $35.99
  • West Coast Australia, $35.99
  • Tasmania, $35.99
  • Pocket Sydney, $21.99
  • Pocket Melbourne, $21.99
  • Best Road Trips Australia, $39.99
  • Best Day Walks Australia, $39.99.

 

Visit lonelyplanet.com along with their Facebook and Instagram sites to immerse yourself in avant-garde travel.

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